Paso Robles Wine Country Virtual Auction

The Paso Robles Wine Country Alliance invites you to take part in the 6th Annual Paso Robles Wine Country Virtual Auction, September 14-23, 2026. Coinciding with California Wine Month, this is a rare opportunity for bidders to acquire distinctive, exceptional lots not offered elsewhere. The auction features custom-curated packages that combine one-of-a-kind tasting excursions with relaxing lodging accommodations, delicious dining, exciting vineyard adventures, as well as rare and allocated wines.

Registration Coming Spring 2026

View packages and register to place your bids. Over 30 curated packages feature weekend getaways, experiences, rare and allocation-only wines, and other unique pieces of wine country.

View 2025 Auction Packages >>

Scholarship Program Impact

All Virtual Auction proceeds will benefit the Paso Robles Wine Country Alliance (PRWCA) Foundation, a 501c3 organization that gives back to the local community primarily through educational scholarships for aspiring young adults from the Paso Robles region. Just in the last four years, the PRWCA Foundation gifted 55 scholarships to North San Luis Obispo County high school seniors, totaling $118,000.